How to spot when to buy an ad in the game
As the company has grown, so has the volume of its ads.
As of late June, Barry County’s ad network was the most successful in the industry with an estimated 3.1 million impressions per month.
That’s up from just under 500,000 impressions in March, but it’s still a small portion of the game’s overall advertising volume.
Barry’s ad buyers are not the only ones to have a good relationship with the publisher.
Other publishers also have relationships with the company.
For example, Activision Blizzard, one of the world’s biggest video game publishers, has an ad buyer with a relationship with Barry.
“They’re always trying to find ways to get to the bottom of things, whether it’s in a game’s analytics, the way they sell products, their relationship with other publishers, their relationships with retailers, all of that,” says Mark Lueck, vice president of game marketing at Activision Blizzard.
“There’s always a ton of opportunities to find out how much money you’re making in terms of revenue, but they’re not necessarily as aggressive in finding out what’s working or what’s not.”
Luek adds that Barry is not just a publisher that can find out whether they can get a certain percentage of sales to go toward advertising.
“In the past, it was just based on whether or not we were in the top 10, which is the number that we’re in now.
But we’re looking at a lot more metrics now, like revenue per user, per month, and per ad dollar, and so forth,” Lueks says.
In terms of metrics, Barries has to contend with a number of factors.
“The first thing is the advertising revenue model.
You know, Barrie County’s a very competitive market.
You have a very strong local advertising business and Barrie does well with it,” Luesk says.
“We are looking at all of the other things, including, of course, the games we’re doing, like World of Warcraft, and we’re trying to optimize for that.”
For example: The game is targeting a younger audience.
The player base is younger, with more disposable income, Luecks says.
Barries is trying to maximize revenue per day and per user.
“One of the biggest challenges that we have is, we don’t want to be so focused on just selling as many ads as we can.
We want to make sure that we are making enough money to have people play the game for as long as we possibly can,” he says.
Luesck says that Barries ad revenue is a function of the size of the player base, and the amount of revenue that Barrys advertisers are getting per day.
“It’s a combination of a lot of things.
The number of ads that are being purchased, how much revenue that is, and also the amount that the player is earning,” he adds.
“You know, if the player doesn’t earn a dollar per day, then that’s not necessarily the player that we want to reach.
So, there’s a lot to do with that.”
So what makes Barry unique?
Luekes says that barry has found a way to get its games to a certain audience.
“For our own games, Barrys games, the audience is more diverse than we typically see.
For a lot the games that we do, Barrics games, we get that audience from a very large variety of different demographics,” he explains.
“Barricys games have a wide variety of players, from the average gamer to the very dedicated gamer, to the people that we can’t reach with our current games, but we are targeting that particular audience.”
Luesks says that the ads that Barrie has been using to reach its target audience, especially in the mobile market, are unique in that they have a variety of types of content.
“When we first launched the Barrys mobile app, the content was really simple.
It was just video clips of a few different games.
You could click on any of them and it would bring you to a different section of the barry mobile app,” he tells GameSpot.
“So the content on Barry mobile is really interesting, but there are also things that are just really simple, just like video clips, or simple photos, and you can click on them and you get a full-page video that is like a news article that is about a new video game.”
For the average consumer, that’s a great way to find a game they might enjoy.
But Lueskes says they are also trying to leverage their existing mobile marketing to help get the word out about Barries games.
“If you have an existing player base that you know that is interested in a particular game, you can say, ‘Hey, you know, you’ve got to check out Barry games.
They’re a great game to check in with,’ and that’s just a