NFL is expanding its ad services business, bringing more ad partners to NFL News
The NFL is bringing more advertisers to its official NFL News platform, with several new ad partners, according to an announcement Tuesday.
In an update on the new ad partnerships announced in October, the NFL said that it has expanded its ad offerings across a variety of platforms, including its Facebook page and Twitter account.
The announcement did not mention the new advertisers.
“The NFL is proud to announce that we have expanded our ad services offerings across multiple platforms to include ad partners across our Facebook, Twitter, and Google+ accounts,” the league said in a statement.
“We will continue to be a leader in online advertising for the game’s largest markets.
Our goal with these new partnerships is to provide our fans, players, and advertisers with the opportunity to engage with our content and brands with an authentic, personal, and engaging experience.”
This week, the league launched its “New Media Fund” that provides advertisers with $100,000 for advertising on its social media platforms.
The NFL and ESPN are the first sports organizations to announce this partnership.
Last year, the NCAA announced that it would partner with ESPN and the NFL to create ad campaigns that could be viewed on ESPN.
This partnership also comes as the NFL continues to expand its ad business across multiple devices.
The league has expanded ad services across platforms including its official Facebook page, Twitter account, YouTube channel, Instagram, and YouTube TV.
The NFL has historically relied on sponsorships to make up its revenue, with the NFLPA previously saying that the league was “committed to bringing revenue to our players.”