FTC investigates ad industry for misleading claims about safety | ESPN
The Federal Trade Commission announced Monday that it will begin an investigation into ad industry claims about car safety.
Advertisers can use misleading and deceptive language to promote their products, which can result in consumers believing they are purchasing safety equipment or products, the FTC said in a statement.
The FTC has been conducting an ongoing investigation into the industry’s claims that its products are safe.
It launched its investigation last year.
According to the FTC, car companies typically make a claim by saying their products meet safety standards and “are designed to help people enjoy their driving and get the best possible experience.”
But consumers are not convinced that these claims are true.
“This misleading and misleading language, which often involves misleading claims and claims that are inaccurate, can create confusion and mislead consumers,” said FTC Chairman Edith Ramirez.
The Commission has been investigating the industry since 2012, and in the last few years, it has been looking into deceptive advertising practices in the auto industry.
The FTC has also been looking at deceptive advertising on other platforms, including the media.
In the case of car safety, the company behind the deceptive advertising, Adorama, was fined $2.9 million in 2015.
The ad industry has been known to use deceptive and misleading statements, which are sometimes more detailed than the advertising claims themselves.
The agency also noted that advertisers can use the same wording to claim a car’s safety features are not available to all drivers, and that the car must be driven to work, school, or other trips to be safe.
The car industry has previously come under fire for misleading consumers, including with claims that it is not the only car company that offers the same type of safety equipment.
In 2013, Adelson’s ad campaign featured the company’s own employees discussing how dangerous the company cars are, including one employee saying “we’re not a car, we’re a company.”
The FTC also announced Monday it will also investigate claims that Adorama is making false claims about cars’ safety features.
The company has been fined $3.8 million in the past year.