When Twitch and Nike are in the same room, the world is watching
Twitch and the NFL have just been added to the list of major sports advertisers that have joined forces to push for a new global agreement.
Read moreIn a joint statement on Tuesday, Twitch, Nike and the International Olympic Committee (IOC) said that the two sports “will have a shared voice and the same global reach”.
“We are proud to be joining forces with Nike and Twitch to ensure that athletes across the globe are able to be recognized, recognized and celebrated as their countrymen, women and kids,” they said.
The two groups said the agreement will ensure that “the world’s largest platform for broadcasting, community and community-driven content, will be able to continue to thrive, and will continue to be at the forefront of the global conversation on sports and social inclusion”.
“This agreement is a milestone in our long history of working together to achieve common goals in sports, social inclusion and inclusion for all athletes,” they added.
The agreement will also “promote and sustain our mutual commitment to promoting a more inclusive, equitable and sustainable future for sport”.
Twitch’s chief executive, Richard Garriott, said that it was “a once-in-a-lifetime opportunity to work with athletes, brands and fans around the world to ensure they can be recognized and recognized as their sports, and as athletes, as well as to have a say in how they are perceived by the world”.
“Today, the entire world is excited about the future of the sport and we are very proud to join forces with both Twitch and Twitch, and Twitch’s global community, to ensure the success of both the sport, and the world,” he said.
In the past, both companies have partnered with the NBA on sports broadcasts, including NBA2K17 and NBA2V.
They also teamed up to stream the NHL Playoffs, with ESPN hosting the games.
The NFL’s decision to join the alliance came as the league announced it would be reopening the league’s Twitter account to fans and advertisers, as part of an effort to ensure its social media presence was more inclusive.
The league said that Twitter would “allow fans to connect directly with their favorite NFL players, coaches and team, as they do on other platforms like Facebook and Instagram, and allow advertisers to more easily reach the millions of followers who regularly use the NFL’s social media accounts”.
“Twitter is a great platform for fans to engage directly with the teams, players, owners and the fans who matter most to them,” NFL commissioner Roger Goodell said in a statement.
“It is our hope that Twitter will serve as a way for us to be able for all fans to have an opportunity to connect, learn and share their thoughts on the game, in real time, from the perspective of the teams and players, and on the social media platforms that have already proven to be the most popular for sports.”
“We want to thank the NFL for its unwavering commitment to supporting sports and promoting inclusion and we look forward to continuing to grow the social platform for our fans,” Twitch said in the statement.
The NHL and NBA’s announcements came after an extensive consultation process with all major brands including, in partnership with EA Sports, the New York Islanders, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, Philadelphia Flyers, Columbus Blue Jackets, Dallas Stars, San Jose Sharks, Tampa Bay Lightning, Winnipeg Jets, Vancouver Canucks, Detroit Red Wings, New York Rangers, Philadelphia Penguins, Washington Capitals, Edmonton Oilers, Calgary Hurricanes, Montreal Canadiens, Anaheim Ducks, Boston Bruins, Nashville Predators, Pittsburgh Penguins, New Jersey Devils, Nashville Wild, Edmonton Canadiens, Florida Panthers, Carolina Ducks, Winnipeg Sharks, Anaheim Hurricanes, Carolina Stars, Chicago Blackhawks, Philadelphia Bruins, Dallas Coyotes, Florida Marlins, Detroit Tigers, Tampa Sharks, Vancouver Whitecaps, Los Angeles Kings, Colorado Avalanche, New Orleans Saints, Vancouver Grizzlies, St Louis Blues, New Mexico Stars, Philadelphia 76ers, Atlanta Thrashers, St. Louis Blues) all confirmed that they would be able join in the partnership, which began last year and has since been extended through the 2019-20 season.
Ahead of the announcement, Sportsnet was one of the first sports networks to publicly support the partnership.
The move by the two leagues comes amid a debate over the future value of sponsorship.
The AFL, AFLW, WGA, NAB and NABE have all been critical of the value of sponsorships, arguing that it is increasingly more about money and not about bringing people together to share stories.
The NRL has been critical, calling it a “slush fund”, while some have suggested that the sponsorship model is too similar to that of the NBA to be effective.
The sponsorship agreement with Twitch will allow for a “broad range of products and services”, with an “unlimited number of channels to choose from”, the NRL said in its statement.
“While it is too early to say whether or not the partnership will be successful, the partnership represents an