When is a free business advertisement not a free advertisement?
A free business advert is one that is placed by a company in order to gain an advantage in a competition.
For example, if you have a job, it is a fair bet that you have seen a free advert for a company that you are applying for.
However, when a free commercial is placed it has to be placed in the context of a competition or other business event.
If the advert is placed in a marketplace or in a public place it is considered to be a free product advertisement.
In this article we are going to look at how free business advertising works and what are the consequences of not adhering to this law.
What is a ‘free advertisement’?
A free advertisement is one placed by one person or company to gain a competitive advantage.
For many people this is not a big deal.
They might see it on the news or on the street.
However the reality is that in many cases these ads are not free and in some cases they are paid for.
Some of these advertisements may even be in competition with a competitor and they will receive a commission.
Some free advertising may even have terms and conditions that state that the advertising is only available to those that pay.
If you are not sure about the legality of free business advertisements it is worth asking yourself if you would want to place a free ad in your business.
What do the consequences be?
There are two consequences to not adhered to this rule.
First, there are legal implications to not using the law and you could be fined.
If your business is using an ad, it may be illegal to place free advertisements and there are some things you should consider.
You could face prosecution for breaking advertising rules, which could result in your losing your licence.
Second, there is the potential for criminal charges and a fine.
If this is the case you could also be required to pay a penalty.
What are the implications of not using a free market advertisement?
If you have an ad placed by another business and your business cannot profit from it, there may be consequences to using an advertising policy that restricts your ability to do business.
For instance, if a free competitor uses an advertisement that is not free then that advertisement will not be allowed to run in your industry.
This can be a serious concern for your business and if you fail to take this into account, you may be subject to a fine or a court order.
This is not something that will go away overnight, but it is something that you need to be aware of.
It is also important to consider the legal ramifications of placing advertisements in your competitors market.
For your competitor to benefit, you need the ads to be free.
If they have a legitimate reason for placing the ad, they should not be required or encouraged to do so.
If a competitor does use your advertising policy, you can be fined if they do not abide by the law.
You can be also subject to court orders to prevent your competitors from using your advertising.
If it is not possible to avoid these penalties then you should use a free marketplace ad.
Where can I find more information on this topic?
This article is based on information that is provided by the Australian Competition and Consumer Commission (ACCC) and can be accessed here.
The Consumer Legal Information Centre (CLAIC) is also a resource for information on consumer legal issues.
This article was written by Claire Daley.
Claire is a consumer lawyer based in Melbourne, and is available to provide advice and advice on consumer law matters on the phone, email or via our web site.
Claire Dally is the author of a number of consumer legal books and legal education material.
Her work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia License.