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Apple is getting into the sex advertising business, launching its own advertising program that aims to help the tech giant reach more people on the internet.
Apple’s advertising program is aimed at helping advertisers target a subset of its users, known as the Sex Appeal Advertisers (SAA).
The goal is to reach a specific demographic by offering a variety of sexually-explicit ads.
It’s unclear how much money the company is spending on the program.
Apple declined to comment on the reports.SAAs are targeted primarily by advertisers, but they also run on the likes of YouTube, Spotify and Uber.
In September, Apple said it had reached out to SAAs to help increase advertising revenue.
Apple said the program would start in early 2018 and could be expanded to other areas of its business.
SAA ads are typically about 20 seconds long, but the company has shown the ability to make them longer.
Apple’s new ad program, dubbed “Sex Appeal,” aims to reach the SAA audience in the US and around the world.
The goal of the program is to target a segment of its customers that have “high sexual appeal,” according to Apple.
A spokesman for Apple told The Daily Beast that Apple was looking to expand the program to include more countries.
Apple is not the only tech company to offer advertisers the opportunity to advertise on its platforms.
Earlier this month, the ad-buying site BuzzFeed launched a new advertising campaign for BuzzFeed, with a similar approach to that used by Apple.
The company has been testing its ad campaign in the United States for several months, and has seen an uptick in traffic.
BuzzFeed is currently in talks with advertisers on how to advertise in the ads.