When Apple advertises in Australia: Is it OK to do so?
Posted September 03, 2018 08:01:07When Apple advertizes in Australia, it’s a tricky situation.
The Australian Consumer Law (ACL) sets out rules around advertising and privacy.
But what if you’re a publisher of an online publication and you want to make your brand available to the Australian public?
You might want to think twice about how you do it.
The Consumer Law of Australia defines an ad as:”an advertisement of a consumer goods or service intended to attract the consumer’s attention and therefore is likely to be of interest to the consumer.”
It’s not illegal to sell products and services online in Australia but it’s not legal to advertise them on the internet.
Advertising is a way for publishers to make money from advertising to customers.
The law also protects the privacy of consumers.
The ACL requires advertisers to follow “advertising guidelines” when they advertise.
It sets out specific criteria that must be met to comply with these guidelines.
It also sets out how a publisher must decide whether to take down an advertisement if it’s found to breach the guidelines.
In order to do that, publishers need to get approval from the Australian Communications and Media Authority (ACMA).
That’s where Apple comes in.
Apple advertises on Apple’s Australian app store, but its not the only place it does it.
Its also available in other countries including France, Belgium, Germany, Italy, the Netherlands and Spain.
In a statement on its Australian website, Apple said:Apple has not had any direct interaction with the ACL since its establishment, and has no plans to do anything to change its policies.
The AAPL says that Apple “does not engage in the distribution of advertising through its online store and does not plan to do any further business in Australia”.